Augmented Reality
Superimposing computer graphics onto a live view of the world — also known as "AR." Augmented Reality is one of the fastest growing segments in the technology market, and it provides some of the most exciting and game-changing possibilities in today's world.
General business challenges faced by industries
- Lost sales from not being able to virtually display your products.
- Expense of multiple on-site visits and costly prototypes.
- Expense of transporting large pieces of equipment.
- Customer indecision due to complex proposals, requirements and more.
PTC Vuforia — the solution to overcome these challenges
Vuforia is one of the leading Industrial Augmented Reality offerings from PTC, creating profitable revenue growth in the industrial enterprise by enabling the next wave of digital transformation — improving human training, performance and effectiveness.
Augmented Reality gives a user the ability to experience digital information in the context of a physical product — in the field, on the shop floor, in the showroom, or in the cab of a machine. It can also bring the machine or the shop floor to a user wherever they need it. The top two use cases for AR are manufacturing and service, with immense benefits in sales and marketing too.
With AR, organisations can improve factory efficiency with augmented process plans like inspection processes, service efficiency with step-by-step instructions, customer service with easier self-help guides, and sales with virtual product demos in showrooms.
Improve manufacturing with Augmented Reality
AR-powered hands-on experiences are the most effective way to increase the capabilities, practices and effectiveness of factory technicians, and to reduce the cognitive load and errors of daily routine tasks — especially helpful where the headcount of highly-trained manufacturing workers is low.
Improve service with Augmented Reality
Augmented Reality bridges the gap between frontline workers and digital/physical systems, enabling service technicians to better "see" relevant IoT data, CAD-based overlay instructions, and guidance from expert team members.
Positive business outcomes with AR
- Higher win rates, as customers can easily visualise the products.
- Reduced travel costs through sharable AR experiences.
- Shorter sales cycles with access to products everywhere, at any time.
Key capabilities of AR for an enterprise
Visualize — enhance the user's view of the physical world with the overlay of real-world or hypothetical digital information: IoT data, third-party data, and business systems information.
Other impact of AR in business
Most industries are now using mobile computer vision software with Augmented Reality to support more transparent, efficient and convenient enterprise workflows. For example, a retailer using computer-vision-enabled mobile apps enables employees to use AR for real-time updates on inventory availability, pricing and product details — creating better shopping experiences and better ROI across in-store and back-of-house processes.
To learn more about AR technology and how it can help your enterprise succeed, talk to CADOpt.
